Behind the Tree
Our clients will have the comfort of dealing directly with Senior Partners and Consultants to ensure an effective execution of their communication strategies. Senior members of the team have an average of more than 25 years of working experience in the corporate as well as the public sector while our younger team members bring with them a fresh insight into the fast evolving world of PR and the real value of communicating and engaging through the digital world.
Juliana Ezril
Managing Partner
Juliana has more than thirty years’ experience in Public Relations with proven track record in strategising and implementing PR campaigns to help corporations and clients achieve their communication goals.
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She transitioned her corporate career in 2013 to be on the other side of the fence and has since consulted in key areas of her expertise which are policy communication, campaign strategy, crisis and reputation management as well as media and grassroots engagement.
Geoff leads the client management team for KL2017, Budget 2022 and Belanjawan 2023 among others.
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With over 25 years of experience in Communication and Marketing, Geoff has traded his wares across the globe in various roles from sports marketing, public relations to branding and consumers’ engagements.
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He has worked with and consulted in the areas of communications for both sides of the client and agency platforms such as Magique Productions (Hong Kong and UK), Transport for London (UK), Singapore Youth Olympic Games 2010 (SYOG 2010), DiGi Telecommunications (Malaysia), Schlumberger (APAC) and the Singapore Tourism Board.
Account Director
Geoff Kronenburg
General Manager
Maslina Shamsuddin
Maslina has made a switch from crunching numbers to managing projects for clients’ PR initiatives. Her analytical skill and flair for numbers are most valuable in ensuring that financial and research data are well-interpreted in coming up with meaningful and realistic PR proposals and narratives.
Maslina is a Bachelor of Commerce graduate from Lincoln University, New Zealand and has worked in organizations such as PricewaterhouseCoopers, Malaysian Venture Capital and Private Equity Association (MVCA), PRIDE Foundation and R Capital Sdn Bhd.
Rabi’atul is the main task executor who dived straight into action, handling the Kuala Lumpur 2017 project when she first joined the team. From all aspects of client servicing to speech writing, Rabi’atul has proven that her time as a Perdana Fellow at the Ministry of Urban Wellbeing, Housing and Local Government and a Research Intern at Karim Raslan Associates has prepared her well for the challenges in the fast paced, quick-thinking and ever evolving world of public relations.
Rabi’atul thrives on new ventures and experience, is social-media savvy and very tuned in with the latest trends and workings of the new media. Among her key accounts include Belanjawan 2023 & Budget 2022 for the Ministry of Finance, the National COVID-19 Immunisation Programme, the First Selangor Plan for Selangor Menteri Besar Incorporated (MBI), Kompleks Sukan Shah Alam, MyDigital and PETRONAS Le Tour de Langkawi.
